Your 'Return on Investment Spend' (RIS) Blueprint: Strategic Growth Through Zero-Sum Marketing

In this guide, we will discuss a strategic framework for businesses to convert PointsBank™ Club subscription savings into a zero-waste marketing model through the Retention Investment Spend (RIS) initiative.




**(Remember, this creative apporach can be applied on both our monthly and yearly subscriptions)

What's So Good About This Opportunity?

The £100 Retention Investment Spend (RIS) discount is a financial innovation designed to transform a standard subscription cost into a powerful engine for customer acquisition and brand loyalty. 

By converting a £100 monthly price discount into a dedicated marketing fund, businesses can effectively eliminate out-of-pocket marketing expenses while gaining direct access to the WeShopit™ International Marketplace ecosystem.

Breakdown of Benefits and Core Arguments

Zero-Sum Marketing Budget: The primary argument for this arrangement is that it creates a zero-waste marketing model. Because the £100 marketing spend is funded entirely by the discount on your subscription, your effective out-of-pocket expense for high-intent advertising is zero.

Automated Content Generation: Unlike traditional advertising, where you pay for production, this model uses the RIS to incentivise customers to create authentic video reviews. These reviews are proven to convert 80-120% better than listings without video and build 4x more trust than written text alone.

Enhanced Visibility and SEO: Participating in this system grants you "Marketplace Partner" status, which includes featured placement in reward rotations and guaranteed algorithmic promotion through weekly spotlights. Furthermore, the inclusion of fresh user-generated video content enhances your Google SEO ranking by increasing time-on-site and engagement rates.


Strategic Ways to Leverage the Opportunity

To maximise the impact of the £100 RIS, businesses should align their rewards with their specific operational goals:

1. Margin-Optimised Rewards: Strategic businesses choose reward formats that have a high perceived value but low marginal cost, such as digital products, time-limited discount codes, or off-peak service vouchers.

2. Repurposing Social Proof: You own the rights to the video reviews generated through the RIS incentive pool. Strategically embed these videos into your own website, social media channels, and email campaigns to provide continuous "social-ready" marketing assets.

3. Targeting High-Intent Shoppers: Use the system to reach users who already have your mobile digital card installed. This allows for highly targeted loyalty campaigns rather than broad, expensive advertising.

4. Scaling via Corporate Access: Use your marketplace presence to unlock the exclusive corporate list, positioning your business as a vetted partner for corporate gifting, staff rewards, and event bookings.



The Importance of Urgency

Becoming a part of this ecosystem now is critical for several reasons:

Early Adopter Advantage: Early participants receive priority placement in weekly showcases and feature prominently in the platform’s incentive mechanics.

Compounding Results: Authentic video reviews act as a "trust currency" that compounds over time. The sooner you begin collecting these assets, the faster you build an impenetrable competitive moat against latecomers.

Priority in the "First Wave": Delaying entry means missing the initial surge of traffic and the high-visibility spots in the weekly promotion cycles as the marketplace populates.


Think of the RIS discount as a "Self-Charging Marketing Battery." Instead of constantly buying expensive "disposable" advertisements that run out of power quickly, you are installing a system that recharges itself using the savings from your subscription. Every time a customer uses a reward, they "plug in" to your brand and generate a video review, providing the long-lasting energy needed to power your next wave of sales.

Small wins add up — we’ll celebrate them with you...


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